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Monnit CEO, Brad Walters, recently discussed partner strategy with CRN’s Lindsey O’Donnell. IoT startups are at an all-time high regarding funding, increasing by $186 million comparing the first quarter of 2015 to the first quarter of 2016. A majority of this growth has stemmed from the increasing number of partner channels. These are invaluable when it comes to leveraging existing customer relationships and their vertical market knowledge. “While we sold direct at first, as we matured we found that partners who were vertically oriented were important for our strategy,” said Brad Walters. Monnit recently signed Ingram Micro and Arrow Electronics as distributors.

Read the full article on CRN’s website.